EFFECTIVE DATE: 5/6/2016
Table of Contents
Registration and Other Information You Provide
Information Third Parties Provide About You
Social Media/Integration With Third Party Platforms
Information We Collect Automatically
Cookies and Similar Technologies
How We Use Information About You
Third Party Ad Networks, Analytics Providers And Similar Third Parties
Updating Your Account
Third Party Content and Our Content Found Outside Of The Ethyrea Services
Consent To Transfer
California Residents – Your California Privacy Rights
We primarily use the information we collect through the Ethyrea Services in connection with your use of the Ethyrea Services, purchase of products through the Ethyrea Services and to communicate with you regarding news, special offers and other information.
We may share the information we collect through the Ethyrea Services with our vendors and partners, including marketing partners. We may also share information about you for legal and business reasons. Please refer to the Information Sharing section of this policy for more details. If you are a California Resident, you may request additional information; please refer to the section labeled California Residents in this policy below for more details.
The Ethyrea Services may contain content served by third parties, including videos and advertisements, and we work with third party service providers to serve advertisements on the Ethyrea Services and elsewhere online. In connection with providing content and services, third parties may collect certain information about you and your visits to this or other web sites and we may receive information regarding the use of the Ethyrea Services and the effectiveness of our advertisements. These advertising networks, advertisers, ad agencies, analytics service providers and other vendors may set and access their own tracking devices (including cookies and web beacons) and they may otherwise collect or have access to information about you and your online browsing activities. Please refer to the third party advertiser section of this policy for additional information, including regarding certain opt-out choices available to you.
1. Registration and Other Information You Provide
The Ethyrea Services are general audience services and are not intended for individuals younger than the age of 13. We do not knowingly collect Personal Information from individuals younger than the age of 13 through our online services. If Ethyrea discovers that it has inadvertently collected personal information online from anyone younger than the age of 13, it will delete that information. In addition, you must be at least 18 years of age to make purchases.
2. Information Third Parties Provide About You
3. Social Media/Integration With Third Party Platforms
The Ethyrea Services may permit you to interact with a third party site or service, such as enabling you to "like" us on another site or "share" content from an Ethyrea Services with other sites (a “Social Networking Service”). If you choose to "like" or "share" content or to otherwise post information from or via the Ethyrea Services to a Social Networking Service, that information may be publicly displayed, and the third party may have access to certain information about you and your use of the Ethyrea Services. Similarly, if you interact with us through a Social Networking Service, we may have access to information about you (for example, if you "like" or "follow" our page on a third party site). Please note that if you mention or comment upon Ethyrea or the Ethyrea Services in your post to a third party platform, the third party platform may allow us to publish your post on the Ethyrea Services.
4. User Content
The Ethyrea Services may provide you the opportunity to post content publicly through interactive features. You may choose, through such features or otherwise, to submit or post reviews, comments, photographs, audio files, video files, and suggestions related to the Ethyrea Services or otherwise post free form comments (collectively, “User Content”). Please note that certain information, such as your name and state of residence, and a link to any website URL you provide may be publicly displayed by the Ethyrea Services along with your User Content. However, Ethyrea will not publish your e-mail address or other contact information with these comments.
5. Information We Collect Automatically
Ethyrea, and our third party service providers (including analytics providers, advertising companies and third party content providers), may automatically collect certain "Usage Information" whenever you visit or interact with the Ethyrea Services. "Usage Information" typically includes the browser and operating system you may be using, the URL or advertisement that referred you to the Ethyrea Services (if applicable), the search terms you entered into a search engine that lead you to the Ethyrea Services (if applicable), all of the areas within the Ethyrea Services that you visit, and the time of day you used the Ethyrea Services, among other information relating to your use of the Ethyrea Services. We may use Usage Information for a variety of purposes, including analyzing and improving the Ethyrea Services and products, to provide special offers, and to select appropriate content to display to you.
In addition, we may automatically collect your IP address, mobile device identifier or other unique identifier ("Device Identifier") for any computer, mobile phone or tablet, or other device you may use to access the Ethyrea Services. A Device Identifier is a number that is automatically assigned or connected to the device you use to access a Service, and our servers identify your device by its Device Identifier. Some mobile service providers may also provide us or our third party service providers with information regarding the physical location of the device used to access a Service. Usage Information is generally non-identifying, but if we associate it with you as a specific and identifiable person, we treat it as Personal Information. Note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, Ethyrea currently does not alter its practices when it receives a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
6. Cookies and Similar Technologies
The Ethyrea Services may include the following tracking technologies, and similar technologies, and which may be set and controlled by us or by our third party providers:
HOW WE USE INFORMATION ABOUT YOU
THIRD PARTY AD NETWORKS, ANALYTICS PROVIDERS AND SIMILAR THIRD PARTIES
The Ethyrea Services may contain content served by third parties, including videos and advertisements, and we work with vendors (including network advertisers, ad agencies, and analytics companies) to provide us with information regarding traffic on the Ethyrea Services, to serve our advertisements on the Ethyrea Services and elsewhere online, and to provide us with information regarding the use of the Ethyrea Services and the effectiveness of our advertisements. In connection with serving content and providing analytics and advertisement services, third parties may collect certain information about you and your visits to the Ethyrea Services or other web sites. These third parties may set and access their own tracking technologies (including cookies and web beacons) and may otherwise collect or have access to your Device Identifier and information about your visits to and activity on the Ethyrea Services, as well as other web sites or online services. Some of these third parties may collect Personal Information over time when you visit the Service or other websites and services.
Cookies and web beacons, including those set by third party network advertisers, may be used to, among other things, target advertisements, prevent you from seeing the same advertisements too many times and to conduct research regarding the usefulness of certain advertisements to you. We may share Device Identifier and Usage Information about visitors with third party advertising companies, analytics providers and other vendors for similar purposes. While we may use a variety of service providers to perform advertising and analytics services, some of these companies are members of the Network Advertising Initiative ("NAI") or the Digital Advertising Alliance ("DAA") Self-Regulatory Program for Online Behavioral Advertising. You may want to visit http://www.networkadvertising.org/managing/opt_out.asp which provides information regarding targeted advertising and the "opt-out" procedures of NAI members. You may also want to visit or http://www.aboutads.info/choices/, which provides information regarding targeted advertising and offers an "opt-out" by participating companies in the DAA Self-Regulatory Program. Please note opting out through these mechanisms does not opt you out of being served advertising. You will continue to receive generic ads while online.
UPDATING YOUR ACCOUNT
If in the future, this website offers social media account type options, then you are responsible for maintaining the accuracy of the information you submit to us. You may review and update the information you have provided to us through your account on the Ethyrea Services. We will make good faith efforts to make requested changes in our then active databases. If you make changes, information may persist internally for administrative purposes and that residual data may remain on backup media or for other reasons. Note, however, that if you have made any public postings on or through the Ethyrea Services, those posts usually will not be removed.
The Ethyrea Services may contain web pages or other features through which you may be able to unsubscribe or modify the e-mail messages or similar communications we send to you. You can choose to opt out of receiving marketing e-mails by following the opt-out instructions provided to you in those e-mails. Please note that we reserve the right to send you certain communications relating to your account or use of the Ethyrea Services (for example, administrative and service announcements) and these transactional account messages may be unaffected if you opt-out from marketing communications. If you sign up to receive SMS or MMS messages that may be offered through the Ethyrea Services, you may unsubscribe from any text messages by replying “STOP.”
THIRD PARTY CONTENT AND OUR CONTENT FOUND OUTSIDE OF THE ETHYREA SERVICES
Certain content on the Ethyrea Services may be hosted and served by third parties and Ethyrea, and the Ethyrea Services may contain links to third party web sites that Ethyrea does not control. For example, the Ethyrea Services may provide links to third party sites through which you can purchase merchandise, products or services or which link to a product or service offered by a third party. The Ethyrea Services may also contain certain third party applications, such as email, web browser toolbars, wallpapers or other downloads or software applications. These links and applications may include those that use an Ethyrea logo as part of a co-branding agreement. In addition, other Ethyrea content, such as widgets, may be included on web pages and web sites that are not associated with Ethyrea and over which we have no control. These third parties may collect Site Usage Information through the use of their own cookies and web beacons, independently collect data or solicit Personal Information, and may have the ability to track your use of their sites and services. Ethyrea is not responsible for the privacy practices employed by any third party.
Certain content you see on the Ethyrea Services is provided by third parties and the Ethyrea Services may link to third party web sites, online services or other content. In addition, you may see Ethyrea content on third party web sites or elsewhere online. These third parties may independently collect data. We are not responsible for the privacy practices or business practices of any third party.
We take commercially reasonable security measures to protect the Personal Information submitted to us, both during transmission and once we receive it. However, no method of electronic transmission or storage is 100% secure. Therefore, we cannot guarantee the security of any information you submit and you do so at your own initiative and risk.
CONSENT TO TRANSFER
Ethyrea is a United States company. If you are located outside of the United States, please be aware that information we collect will be transferred to and processed in the United States. By using the Ethyrea Services, or providing us with any information, you fully understand and unambiguously consent to this transfer, processing and storage of your information in the United States, a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.
CALIFORNIA RESIDENTS – YOUR CALIFORNIA PRIVACY RIGHTS
If you are a California resident and you have questions about our practices with respect to sharing information with third parties for their direct marketing purposes and your ability to exercise choice, please send your request to Privacy at Ethyrea dot com.
You must put the statement "Your California Privacy Rights" in the subject field of your e-mail or include it in your writing if you choose to write to us at the designated mailing address. You must include your name, street address, city, state, and zip code. We will respond to you at your mailing address, or at our option, your e-mail address. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.